When we talk about successful E-commerce today, two best examples which will automatically come to everyone's mind are eBay and Amazon. But today I'll like to choose eBay and look into detail so that it will be more easier gain understanding . eBay is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. A majority of the sales take place through a set-time auction format, but subsequent methods include a substantial segment of listings in the "Buy It Now" category. In addition to its original U.S. website, eBay has established localized websites in thirty other countries. First of all, let me show you how the homepage basically looks like. You may also log on to http://www.ebay.com/ to find out more about eBay.
This is the main page of eBay website.
You can choose which category you would like to look into.For example : Books
After you click on the category that you are interested, more categories within it will come out.After showing you how the website actually works, I'm sure you'll have better understanding on eBay. So, now let us look at eBay's history, It was founded in September 1995, It has a global presence in 37 markets, including the U.S , 233 million registered users worldwide. It has 233 million registered users worldwide. Its marketplaces net revenue for first quarter 2007 totaled $1.25 billion, with 49% from US operations and 51% from our International business. eBay users worldwide trade more than $1.839 worth of goods on the site everyday second. Approximately 1.3 million sellers around the world use eBay as a primary or secondary source of income. September 2006, eBay members worldwide have left more than five billion feedback comments regarding their eBay transactions.
Why eBay came up to be so success ?
- The main reason eBay can be so success today is because they offers an exciting feature which provides buyers and sellers a quick, easy, and safe way to negotiate price online. It helps consumers to bargain for the best price on .This would probably build customer satisfaction as to bid desired item at reasonable price. eBay extensively offers products in different categories such as collectible, vehicles, real estate, office equipment and others. It has a safe and reliable reputation protected by the company.
- eBay has good strategies in terms of web site design, customer services, technical proficiency, advertising, accuracy of billing and guarantees and warranties. All these affords that eBay made can probably satisfy small and large consumers. Talented workforce, product innovation, brand name and expertise in technology are the strength that eBay has in order to survive in this competitive market.
- eBay always put customer satisfaction at the first place. They'll always have guidelines and tutorials for new customers, how to sell: http://pages.ebay.com/bestoffer/seller/index.htmlhow to buy: http://pages.ebay.com/bestoffer/buyer/index.html
- Other than the tutorials, eBay also provides various online help features which can help consumers and assist them when they have problems . The online help features includes help topics, learning center, resolution center, eBaY university and customers may contact them as well. eBay has considerate to the consumers situation and provides a lot of guidelines for them to refer and since then build up consumers network and satisfaction accordingly.
- eBay's website itself has also attracted many customers. Customers can easily find the instructions that they probably need to refer when they have problems . The layout of the website looks tidy , simple but not complicated . The guarantees and warranties which provided by ebay has build up customers confidence and trustworthy.
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